According to the Tuesday, December 29th edition of NJN News, "distractions... by pedestrians ...are the main problem" leading to the increase in pedestrian fatalities (news report starts at 8min 14sec).
NJN reports that, according to a recent report by the NJ State Police* one of the reasons (others not fully explored by NJN) why pedestrian fatalities are up is that pedestrians are distracted by, phones, PDA's, MP3 players, etc.
Further in the NJN report they interview Tracy Noble of AAA Mid-Atlantic Region offices talks about "walking while distracted" however she also gets in a few seconds to talk about need for proper engineering that includes the needs of pedestrians.
The NJN report goes on to also interview Trenton Police Detective Rick Rivera who also talks almost exclusively about distracted or obstinate pedestrians. However, streetwise Trenton crossing guard, Antonio Wiley is able to get a quick quip in about drivers not respecting his authority and the pedestrians' right-of-way.
Now, I'm not at all saying that pedestrians are 100% innocent. We all know there is and have seen some really bad pedestrian behavior out on the streets. I am absolutely sure that many pedestrian crashes and fatalities are totally the fault of an obstinate and/or distracted pedestrians even on streets where all the best pedestrian facilities were provided.
However the tone of this article is completely unbalanced and sends a message that places most if not all of the blame for the rise in deaths on the pedestrians themselves. Not once, save for crossing guard Wiley, is there ever a mention of driver behavior being a cause.
For a comparison take a look at The Record's coverage of the same topic from the same date. While touching upon a pedestrian's responsibility while negotiating traffic, it in no way lays the blame at the feet of pedestrians the way NJN did.
As a avid follower of NJN News, I expected better of them.
* - Unable to locate cited report online so to provide link.