Street Smart NJ is a public education, awareness and behavioral change campaign being piloted in five New Jersey communities – Hackettstown, Jersey City, Long Beach Island, Newark, and Woodbridge. The campaign uses outdoor, transit, and online advertising, along with grassroots public awareness efforts and law enforcement to address pedestrian and bicyclist safety.
Street Smart NJ emphasizes educating drivers, pedestrians and bicyclists through mass media. It complements, but doesn’t replace, other state and local efforts to build safer streets and sidewalks, enforce laws and train better roadway users. In other words Street Smart NJ is part of the "Education E" of the four prong approach to road safety - Education, Engineering, Enforcement and Evaluation.
While the bestreetsmart.nj website offers safety tips for all road users, the emphasis in the pilot safety campaign is pedestrian safety. More than 1/4 of all fatal traffic crash victims in the state are pedestrians.
The campaign is coordinated by the North Jersey Transportation Planning Authority (NJTPA) and supported by federal and state funds, with funding/in-kind contributions from local partners.
The Street Smart NJ pedestrian safety pilot campaign is scheduled to run for approximately four weeks in the late fall of 2013 (Hackettstown, Jersey City, Newark, Woodbridge) and in early summer of 2014 (Long Beach Island).